Small Businesses Missing Internet Opportunity
According to a MediaPost article, most small businesses are not advertising online, though most believe it offers huge opportunities.
One of the major impediments, the reports states, is "business-owner confusion".
Click here for the complete article.
As time goes by, I have noticed more and more small businesses have dipped their pen into the Internet ink. Unfortunately, many that have, have had disappointing results.
While Internet marketing offers a pot of gold, if utilized correctly, utilizing it correctly isn't some simple matter.
The Internet isn't just another medium, it is the most sophisticated medium ever created.
The Internet Boom and Crash is history. The potential of the Internet has barely been tapped. Voice over IP, mobile communications, multimedia data transmission speeds, alone, can change everything about the world in which we live.
Internet advertising is slowly becoming more and more expensive and is now a piece of the standard, corporate marketing mix - as the Internet synthesizes into every element of business.
As with any marketing, thought leaders have the greatest impact. Those whom follow with slicker run-offs of previous leaders are always behind. The Internet, by-far, provides the cheapest segment-specific exposure, messaging, and metrics ever created.
What else can you say? That doesn't mean it's simple, only that it cannot be ignored.
One of the major impediments, the reports states, is "business-owner confusion".
Click here for the complete article.
As time goes by, I have noticed more and more small businesses have dipped their pen into the Internet ink. Unfortunately, many that have, have had disappointing results.
While Internet marketing offers a pot of gold, if utilized correctly, utilizing it correctly isn't some simple matter.
The Internet isn't just another medium, it is the most sophisticated medium ever created.
The Internet Boom and Crash is history. The potential of the Internet has barely been tapped. Voice over IP, mobile communications, multimedia data transmission speeds, alone, can change everything about the world in which we live.
Internet advertising is slowly becoming more and more expensive and is now a piece of the standard, corporate marketing mix - as the Internet synthesizes into every element of business.
As with any marketing, thought leaders have the greatest impact. Those whom follow with slicker run-offs of previous leaders are always behind. The Internet, by-far, provides the cheapest segment-specific exposure, messaging, and metrics ever created.
What else can you say? That doesn't mean it's simple, only that it cannot be ignored.
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