Monday, January 24, 2005

E-Commerce is bigger than online shipping

E-commerce doesn't necessarily mean online shopping; as Gartner analyst Adam Sarner said, "J. Crew knows that someone going to jcrew.com is 27% more likely to visit a J. Crew store soon afterwards. The Web is a powerful influence."

"'Click-and-mortar' stores are really starting to understand that they must have a consistent and crisp user experience all the way through the site," Jilk said. "It's not just the credit card page that matters. It's not just a store -- it's also a research tool."

Click here for the complete ECommerceTimes story.

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