Microsoft adding pay-per-click?

There is speculation that Microsoft will also be adding pay-per-click to its search services. It's not really that surprising since the model has become a huge portion of Internet marketing budgets.

While I do like pay-per-click marketing, and I do sometimes use pay-per-click results, I think it is too often used in place of organic search, rather than as a complement to organic search.

Many feel they just don't have time for organic search, or they don't feel like they have the required knowledge. Yet, some very simple techniques can go a long way.

More important, organic search can help you achieve more ROI with your pay-per-click program.

If you would like to find out more about using organic search in your Internet Marketing Campaigns, click here.