All signs say go mobile

Mobile marketing is primed for explosive growth. Now that Sprint, Verizon, and Cingular have signed onto the idea of mobile advertising, it is only a matter of time before the mobile world, much like the Internet, changes forever.

For years, these wireless giants said no to mobile advertising, but new research has changed everything. "Nearly half of consumers ages 18 to 35 indicated they would be interested in mobile ads if they subsidized their "increasing appetite for mobile data/content," said Yankee Group, which estimated U.S. carriers generated $10.7 billion, or about 9% of revenue, from non-voice bills." (more)

And mobile content is growing. "Driven largely by news, weather and sports channels, the market for mobile video content reached 3.7 million subscribers in the second quarter of 2006, a 45 percent jump over Q1 numbers." (more)

If you're a marketer, then you better also start thinking mobile because this space will grow far faster than the Internet, which will provide the foundation for the mobile market. The experience gained in Internet advertising will help marketers much more quickly conquer the mobile market.