Customer centric versus web centric analytics

I love this topic covered in the article, Customer-Centric Web Analytics. Recently, I essentially covered a similar point in the post, Wanna optimize your conversion rate? Good luck. Web centric data can tell you a lot about how your website is working, but these types of analytics cannot paint a complete picture of your customers. Surveys, for example, help provide a more 'customer centric' view of your customers. Combining web centric analytics with customer centric analytics is definitely a more wholistic way of understanding your Internet presence. For more read the complete article.