Google PPC versus Local PPC & Search

Have you used Google's Adwords program as part of your marketing campaign? While this program can be extremely effective for many businesses, it can also be a difficult endeavor, particularly for small businesses. So, are there any alternatives?

Local search can be a great alternative opportunity. I'm not just talking about some online yellow pages, but niche sites that are related to your business and that focus on your local market.

Still, not sure what I mean? Check out the article, Firms home in on local search sites.