Local search spending expected to increase significantly

"Paid local search is expected to remain the fastest-growing ad category, nearly doubling to $1.8 billion and accounting for almost a quarter of local online ad spending. Local e-mail will climb by 54 percent to $233 million, while local banners and listings will increase 18.4 percent to $5.6 billion." (more)

By 2010, the Borrell Associates Inc. report is set to comprise half of the local online ad market, with the most significant amount of ads being place by real estate and automotive professionals.

Not sure about search altogether? You're not alone. The first place to focus on if you haven't been involved in search, is local search.

What does that mean? Give us an e-mail and we'll let you know.

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