Should video be part of your Internet marketing mix?

According to a new report, the Internet is not the same as TV, at least not yet. More important, web surfers are not interested in watching or downloading full length videos on the Internet. Instead, surfers prefer to watch clips. Nonetheless, the Internet as a medium for full length movies, etc. is only just being explored, and many experts believe it is just a matter of time before the Internet will become more TV-like. Still, as part of your marketing mix, full length video is probably not a good choice, yet. While clips can be helpful, they are probably not yet essential for most Internet marketing campaigns.

(Source: AP via Yahoo)