Wanna optimize your conversion rate? Good luck
When web analytics were really becoming useful a couple of years ago, it became almost child's play to increase conversion rates on web sites. For the first time, you could essentially see what was working and what wasn't and retool your online marketing campaigns.
Over time; however, it has become harder and harder to improve those conversion rates. Even the likes of web analytics guru, Bryan Eisenberg, can have problems increasing conversion rates on established websites of established companies. (more)
Once you add analytics to something, some people think it becomes science. My old marketing boss - Mr. Right Brain - believed everything came down to the 'right process'.
I said, nonsense! A process is very important, but great ideas and great insight are not always process-driven. In fact, some times process kills great ideas and insight.
Even conversation rates aren't just science.
Great marketing is left and right brained. Even something as analytic as conversion rates is still greatly affected by the ideas and insight that drive the converted in the first place.
Over time; however, it has become harder and harder to improve those conversion rates. Even the likes of web analytics guru, Bryan Eisenberg, can have problems increasing conversion rates on established websites of established companies. (more)
Once you add analytics to something, some people think it becomes science. My old marketing boss - Mr. Right Brain - believed everything came down to the 'right process'.
I said, nonsense! A process is very important, but great ideas and great insight are not always process-driven. In fact, some times process kills great ideas and insight.
Even conversation rates aren't just science.
Great marketing is left and right brained. Even something as analytic as conversion rates is still greatly affected by the ideas and insight that drive the converted in the first place.
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