Wednesday, August 30, 2006

What is searchiness?

Well, that's the point of the article, All About Site Searchiness, which essentially suggests, think life a surfer, act like a spider. So, what does this mean in a sentence or two because you really don't have time to read the article? O.K. How would an Internet surfer find material like yours in a search engine, what keywords would they use? Carefully optimize those keywords in your meta information and your content - not to trick the spiders, but to feed the spiders (Leave the trickery to black-hatters).

Now if neither or both of those sentences make make any sense, or if you don't understand keyword research or optimization, read the article.

Inevitably, search engine optimization isn't really that hard, it's just time consuming. It takes research, it takes practice, it takes revisions. If you put effort into it, you will see results, but you must put EFFORT into it!

If you still don't understand, respond to this post or send me an e-mail to info@1x1power.com.

Yahoo e-mail and search available on Windows SmartPhones

Speaking of mobile search, Yahoo announced today that its Yahoo Go service would be available on Microsoft's Windows Mobile OS. Consequently, Smartphone users with Windows Mobile OS can now use Yahoo services, such as mail, search and photos.

(Source: Yahoo via Reuters)

Tuesday, August 29, 2006

Is mobile search the next big thing?

"Mobile search is not here yet," said search analyst Greg Sterling of Sterling Market Intelligence, mostly because searching on a two-inch mobile screen isn't yet a good user experience. But the pace of improvement has accelerated. "I thought it would take five to seven years, but now I think in two to three years there will be meaningful mobile-search usage." (more)

It won't be long before the power of the web will be fully transferred to mobile telephones, and combined with global positioning, the opportunities seem immense. Imagine asking your phone for directions to the nearest sushi restaurant, the nearest computer store, the nearest watch repair shop. Never will local search be more important.

How small businesses can compete in search optimization

Be creative. Be honest. Forget the tricks. That's the essence of the article, Winning Big With a Small Search Marketing Budget. I always tell people to focus on your business. Focus on good content. Then understand how your business and content relates to the Internet. Does your content contain keyword combinations that are driving search engine traffic? If not, then your content needs to be rewritten. Does your content match your meta information? If not, then you need to better coordinate these parameters. Do your links come from keyword-related, legitimate websites, or do your links come from Joe Schmoe's unrelated link farm? Ultimately, search engine optimization is not about magic, it's about understanding how your business translates to the Internet audience.

Read Winning Big With a Small Search Marketing Budget